Krafters – is an e-commerce platform for artisans to promote handcrafted items from all over Pakistan with an aim to revive and sustain craft traditions, and empower craft artisans to live a life of respect, dignity and independence. The brainchild of two social activists and entrepreneurs, the brand has been established to produce quality fashion & utility items through engaging masters at crafts from all over Pakistan. Therefore while on one hand amazing handmade products are being developed on the other respectable artisans from all over Pakistan are being provided an e-commerce platform to promote and sell their products from. In addition the startup is also involved in skill based trainings and digital trainings of craftsmen so as to enable them to access national and international markets through digital access.
The startup based in Peshawar in its five years initial plan aims to focus on the crafts and products of KPK, former fata regions (now part of KPK) and Gilgit Baltistan. It uses the strategy of “Revive – Sustain – Empower” for its production hubs and strives not only to create a quality brand but also in turn bring work to the homes of the artisans living in rural areas of Pakistan who have no or limited access to markets through an e-commerce platform including promotion and sales through Facebook, Instagram and its website.
Two types of channels have been established to produce inventory and to engage rural artisans with Krafters.
- Products designed by Krafters are produced through artisans and they are paid fair wages against these. These are then sold under Krafters brand name through Krafters website www.kraftersonline.com, facebook.com/krafters and krafters_on_line (Instagram)
- Products designed and produced by the artisans are marketed and sold through Krafters website and social platforms by Krafters for 90 days period. In case these are sold within 90 days the sales are remunerated to the artisans and a 15 percent sales commission charged by Krafters. In case the products are not sold within 90 days, they are returned to the respective artisans.
The products developed under the banner include apparels, textile products, leather products, wooden products, other decorative & utility items. The items are being produced through production hubs of rural artisans spread across KPK.
Krafters’ production hubs are not just skilled individuals but mostly rural community groups residing in a particular community that possess an indigenous handicraft skill. We provide them work from home opportunities by engaging with the group members within their community for any activity which can be training, skill development, sample development and production.
We have been able to engage around 231 female artisans till now through seven clusters we operate in for production generating a business of around 0.46 million for the artisans over the last one year. These clusters exist in Swat, Haripur, Peshawar and DI Khan districts. More clusters have been identified in Chitral, Mansehra, Charsadda, Nowshera and Lakki districts. We have facilitated participation of 15 females in different exhibitions at provincial and national level till date where they have been able to make sales of around 0.47 million. We also have facilitated around 94 female artisans by facilitating the promotion and sale of their designed and developed products through e-commerce facilitation. In addition Krafters has been able to facilitate 300 women entrepreneurs to register their products on different e-ecommerce platforms through training sessions. Krafters maintains a complete database wherein the females once engaged in any activity with Krafters are profiled and engaged from time to time for different interventions. Moreover their development and business progress are followed and updated.
Krafters has been able to sell products of artisans through individual sales, online through FB and DARAZ. Our website kraftersonline.com is though the main e-commerce platform for artisans of KPK currently promoting and selling products of around 507 rural artisans through its website.
Krafters has also been able to undertake digital trainings of 313 female artisans in collaboration with SMEDA and AHAN (Aik Hunar Aik Nagar, Govt. of Pakistan) focused on improving their capacity to digital access and use of digital platforms to promote and sell their products.